About Insight Sports
Insight Sports is a marketing, strategic, and business development advisory practice dedicated to accelerating brands and technology innovators at every stage of their growth journey.
Embedded with your leadership and operational team to embrace your goals and mindset, while advising with stringent objectivity and delivering trajectory-altering wins for your business.
services
You've built the tech, and it works.
Now, Insight Sports is here to help you chart a course and accelerate into the marketplace.
experience and expertise
As Founder & CEO of Insight Sports, Matt Kauffman brings over 25 years of experience helping premier brands and technology innovators develop enterprise-wide business strategies, foster strategic partnerships, and integrate technology to accelerate their growth. Prior to Insight Sports, Kauffman served as Vice President at Wasserman and was responsible for leading strategic planning and business development on behalf of sports technology startups and brands. In his previous role as Head of Sports and Marketing Partnerships at Intel, Kauffman drove the transformation of the consumer experience using cutting-edge technology with the NFL, NBA, MLB, ESPN X Games, Olympics, and Grammy Awards. Intel’s technology integrations and award-winning marketing vaulted the company to Ad Age’s “Marketer A-List”. Prior to Intel, Kauffman was responsible for Visa’s brand partnership portfolio. Visa’s innovative sponsorship marketing with the Olympics, FIFA World Cup, NFL, MLB, NBA, NASCAR, and Disney is renowned for building the Visa brand and business, and Visa was recognized by the Sports Business Journal as the 2010 “Sports Sponsor of the Year”. Kauffman also worked for 10 years at General Motors EventWorks, where he served as Vice President of Sports and Entertainment Marketing.
Kauffman was recognized as one of the “Forty Under 40” most influential sports executives by the Sports Business Journal. He is co-chair of the University of Michigan Sport Management Advisory Board.
